Simple, Transparent Pricing

One platform.
Every variable.

Whether you coach 5 athletes or 50, Apex gives you the operating system to track training, protocols, and performance in one place.

Starter
For solo coaches getting started with protocol-aware programming.
$79 /mo
Billed monthly. Cancel anytime.
Get Started
  • Up to 5 athletes
  • Workout logging & tracking
  • Basic protocol tracking
  • Unified timeline view
  • Progress stats & streaks
  • No AI correlations
  • No API access
Elite
For gyms and coaching businesses at scale.
$199 /mo
Billed monthly. Cancel anytime.
Go Elite
  • Unlimited athletes
  • Everything in Pro
  • White-label branding
  • API access
  • Custom integrations
  • Dedicated onboarding
  • Priority support (24hr SLA)

Full feature comparison

Every plan includes the core Apex tracking experience.

Feature Starter Pro Elite
Athletes 5 20 Unlimited
Workout logging
Protocol tracking (peptides, HRT) Basic Full Full
Adaptogens & cleanse protocols
Unified timeline
Progress stats & streaks
AI performance correlations
Protocol-training insights
White-label branding
API access
Custom integrations
Support Email Priority email 24hr SLA

Why not just use TrueCoach?

Training apps track sets and reps. Apex tracks everything else your athletes are doing to their bodies. Nothing else connects strength programming to peptide cycles, HRT, and adaptogens.

TrueCoach Elite

$107/mo

Great for programming delivery. Zero protocol tracking. No HRT, no peptides, no adaptogens.

Trainerize

$10–$250/mo

Client-facing app. No protocol layer. Built for general fitness, not performance optimization.

Apex Pro

$129/mo

Training + protocols + HRT + adaptogens + AI correlations. One timeline. Every variable.

Questions

Can I switch plans later? +

Yes. Upgrade or downgrade at any time. Changes take effect on your next billing cycle.

Is there a free trial? +

You can create a free account and explore the platform. When you're ready to add athletes and unlock full tracking, choose a plan.

What payment methods do you accept? +

We accept all major credit cards through Stripe. Secure, PCI-compliant, no card data touches our servers.

What does "AI correlations" mean? +

Our AI analyzes patterns between your training data and protocol entries to surface insights. For example: how BPC-157 cycles affect squat recovery, or how HRT timing correlates with workout performance.

Can I cancel anytime? +

Absolutely. No contracts, no cancellation fees. Cancel from your account settings and you'll retain access through the end of your billing period.

Stop juggling apps.
Start optimizing.

Join the coaches who track everything — training, protocols, hormones, and adaptogens — in one place.

Start Free Account Learn More